1lb Container of Add a Scoop Nutriceutical Boost No color or flavors are added; the smoothie boosts are flavorless and beige with tinges of the natural ingredients; once in a while the natural flavor of the ingredients can be distinguished and two retain the natural taste of their ingredients: Green Blend has its greenish color and nutritious wheatgrass taste; MatchaGT also has a green color and vegetable taste.